Web Design
Website & Landing Pages
Designed and built multiple websites and high-performing landing pages for previous employers, translating brand strategy and business goals into clear, engaging digital experiences that supported marketing campaigns and conversion objectives.
I had the opportunity to redesign the HomeAdvisor homepage, taking many of the existing elements and content sections from the original experience and evolving them into a more modern, cohesive layout. The goal was to refresh the visual design while maintaining familiarity for returning users. Through improved hierarchy, updated typography, and refined spacing, the new design created a cleaner, more intuitive experience that better highlighted key value propositions and user pathways. The final outcome demonstrated how thoughtful visual updates can modernize a high-traffic homepage while staying aligned with brand standards and usability best practices.
For this specific project I collaborated with copy writers and the UX director to come up with a game plan to spruce of the Inclusion landing page on the Zelis.com website. The stakeholder wanted the look and feel to be similar to what was currently on the site but to introduce some new imagery and a carousel to display the company culture. We went through multiple different options before getting to a final version.
A landing page showing the benefits of being a Sunday subscriber or why it's beneficial to switch to Sunday for your lawn needs.
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An infographic type website ranking homeowner happiness in 50 different states.
This project aimed to target customers as an informational guide.
More Projects
Web Design
Website & Landing Pages
Designed and built multiple websites and high-performing landing pages for previous employers, translating brand strategy and business goals into clear, engaging digital experiences that supported marketing campaigns and conversion objectives.
I had the opportunity to redesign the HomeAdvisor homepage, taking many of the existing elements and content sections from the original experience and evolving them into a more modern, cohesive layout. The goal was to refresh the visual design while maintaining familiarity for returning users. Through improved hierarchy, updated typography, and refined spacing, the new design created a cleaner, more intuitive experience that better highlighted key value propositions and user pathways. The final outcome demonstrated how thoughtful visual updates can modernize a high-traffic homepage while staying aligned with brand standards and usability best practices.
For this specific project I collaborated with copy writers and the UX director to come up with a game plan to spruce of the Inclusion landing page on the Zelis.com website. The stakeholder wanted the look and feel to be similar to what was currently on the site but to introduce some new imagery and a carousel to display the company culture. We went through multiple different options before getting to a final version.
A landing page showing the benefits of being a Sunday subscriber or why it's beneficial to switch to Sunday for your lawn needs.
-----
An infographic type website ranking homeowner happiness in 50 different states.
This project aimed to target customers as an informational guide.
More Projects
Web Design
Website & Landing Pages
Designed and built multiple websites and high-performing landing pages for previous employers, translating brand strategy and business goals into clear, engaging digital experiences that supported marketing campaigns and conversion objectives.
I had the opportunity to redesign the HomeAdvisor homepage, taking many of the existing elements and content sections from the original experience and evolving them into a more modern, cohesive layout. The goal was to refresh the visual design while maintaining familiarity for returning users. Through improved hierarchy, updated typography, and refined spacing, the new design created a cleaner, more intuitive experience that better highlighted key value propositions and user pathways. The final outcome demonstrated how thoughtful visual updates can modernize a high-traffic homepage while staying aligned with brand standards and usability best practices.
For this specific project I collaborated with copy writers and the UX director to come up with a game plan to spruce of the Inclusion landing page on the Zelis.com website. The stakeholder wanted the look and feel to be similar to what was currently on the site but to introduce some new imagery and a carousel to display the company culture. We went through multiple different options before getting to a final version.
A landing page showing the benefits of being a Sunday subscriber or why it's beneficial to switch to Sunday for your lawn needs.
-----
An infographic type website ranking homeowner happiness in 50 different states.
This project aimed to target customers as an informational guide.